Hospitality | Craft Coffee | Vancouver, WA
Social Media Management | Creative Strategy | Graphic Design
Rhema Agency is powered by the craft coffee industry. That's how we start each day! Shameless Plug: We also love craft beer and would love to work on a pub project!
Backstory: Pines Coffee was a successful craft coffee startup. Originally launched in a former Fotomat kiosk in 2014, the focus was on building a brand embracing the culture and heritage of the Pacific Northwest. The company would upgrade to a larger espresso stand and then on to a former Starbucks brick and mortar storefront over the years. Transitioning the company from a high end drive through concept to a brick and mortar was a tremendous culture shock that took Pines to the next level. Our strategy was escalated and amplified with more of a retail presence to play around with.
Over its five plus year run, focus was heavily put into operations, research/development, and brand strategy. House made milk alternatives, syrups, baked goods, and loose leaf tea were part of the brand strategy. We found a quality focused niche and hit the ground running. The rigorous research and development team rolled out over 200 successful SKU rollouts with a robust social media and web design platform to match.
Simplified brand strategy focusing on quality was all that was needed. We loved working on this account and learned so much from it over the years since.
Rhema Agency is passionate about working with craft companies. Book with Ryan to talk about growing your brand.