“Get your head in the game!” I’m sure most of us have heard this phrase and may even have said it to yourself or others. It’s a call to re-focus, reset, and to push forward in pursuit of the win. How do you know if it’s time to hit “reset” on your marketing? How do you reset your marketing? The first step to resetting your marketing is to change your mindset. Athletes know this principle of mindset well, so I see two different mindset scenarios for real estate agents when it comes to marketing.
1) Real estate agent or team that is currently paying for 5-8 platforms and/or programs, while utilizing very few of them at a high level. These fine folks want innovation and strategy in their business, so they have all the latest gizmos, gadgets, and programs. Unfortunately, they aren’t using these platforms so there is overlap, a lack of ROI and confusion as to how to “fix” their business.
2) Real estate agent or team that utilizes only what their brokerage provides and is unsure as to what is out there to help enhance their brand. These agents have experienced some growth, know the real estate transaction process, but may not be as well-versed on marketing innovation.
While the scenarios are different, the problem remains the same. Mindset. Your marketing mindset is the foundation on which you plan and implement your strategy. If your mindset is to throw money at the next technology solution that comes your way, hoping that “this one will stick and be the game-changer, then you are in need of a reset. Likewise, if you are stuck in your ways but expecting growth, then you are in need of a reset. Here are a few things to consider when setting your mindset to help you accomplish your marketing goals:
1) Know Your Personality Traits. So many times, I think we get so focused on business and all that entrepreneurship entails that we forget who we are at a deep level. Business can be consuming! Get back to the basics of WHO you are. Do you like being creative? Are you a “people person?” How do you handle pressure? Are you comfortable in a crowd or do you prefer one on one social interactions? What things scare you? What are your likes and dislikes? Clarifying who you are is a great place to start when looking at your marketing mindset.
2) Know Who Your Ideal Client Is. Immediately when I say this, I hear “my ideal client is a paying one” in my head. I totally get it! We don’t want to be picky or turn away business because we don’t seem to click with a client. However, when it comes to your marketing mindset, you want to know who your ideal client is so that you can structure a plan that targets those people. Marketing and sales is about building rapport; you want clients that you can build a rapport with. Consider if there are any commons traits amongst your past clients. How about amongst your friends? What have people said they like about you, personally and professionally? Write those commonalities down and consider those traits as your plan your marketing.
3) Know How to Encourage Yourself. Starting something new can be a challenge, so know how to keep yourself focused and moving forward. Whether it’s a creative outlet, exercise, or a cold beer on a Friday night, make time for things that bring joy and encouragement. There are some fantastic podcasts, books, and studies out that can help keep your head in the game.
4) Set a Plan for Growth. By “set” a plan for growth I mean write it down. Writing down your short-term and long-term goals is a great first step. Following up with specific actions you can take to work toward those goals is paramount. Have fun with this! Dream big!
These are just a few tips for establishing your mindset when it comes to your marketing. If you are ready for a real estate marketing reset and aren’t sure where to start, feel free to reach out to me! Whether you are just starting your career or are a seasoned veteran, I would love to help you grow your business in a way that is sustainable and goal oriented.